“There's just so many ways for this to solve problems in our business today,” Taco Bell President Mike Grams, who is also the brand's global chief operating officer, told Axios.“We believe that it's the first one of its kind, definitely in the United States and we think maybe throughout the world, in terms of how we're moving the food from the kitchen down to the customer,” said Engler, who has operated Taco Bell franchise restaurants with his brother Jeff for 36 years.What they're saying: Longtime Taco Bell franchisee Lee Engler, who is co-founder and CEO of Border Foods, said in an interview with Axios that the lifts remind him of The Jetsons and Star Trek with how food is delivered through the lifts. There is no dining room in the first Taco Bell Defy restaurant. A designated drive-thru line for mobile orders is the top consumer ask for future innovations, according to Bluedot's The State of What Feeds Us report.McDonald's and Chick-fil-A are among the fast-food restaurants with two drive-thru lanes for ordering at many locations, but in most cases, the lines merge with one location to pick up meals.According to the 2021 QSR magazine Drive Thru Study, the average total time on a fast-food line was 346 seconds but Taco Bell had the fastest time at 268 seconds.From February 2020 through February 2022, digital orders grew by 117%, delivery orders by 116% and drive-thru orders increased by 20%, according to The NPD Group.Why it matters: The fast-food restaurant drive-thru and mobile ordering have both grown since the pandemic. Food is delivered from the elevated kitchen above through a proprietary lift system developed by Minneapolis-based Vertical Works Inc.Mobile order customers scan a QR code they received when placing their orders and pull forward to receive their food.Three of the drive-thru lanes are dedicated to mobile or delivery orders and the fourth is a traditional drive-thru.The new franchise restaurant is in Brooklyn Park, Minnesota and operated by Border Foods, which has close to 240 Taco Bell locations.Taco Bell's new “Defy” restaurant concept, which looks like a combo of The Jetsons and a fancy new bank, promises to deliver food to your car faster through vertical lifts that work similarly to tubes used by banks.ĭriving the news: The first two-story Defy location with four drive-thru lanes opens Tuesday.
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